Ezekiel Elliott Spreads Holiday Cheer
Ezekiel Elliott celebrates a touchdown during Sunday Night Football. The stunt was worth $200,000 in TV ad exposure. The Dallas Cowboys' Ezekiel Elliott will not be fined by the NFL for a touchdown celebration during Sunday Night Football when the star running back leaped into an oversize Salvation Army kettle on the sideline. Even though I will not be fined I still will be making a donation to the @SalvationArmyUS pic.twitter.
Good guy, Elliott. When the NFL let him off the hook, he tweeted that he will, figuratively, give $21,000 into the Salvation Army, adding also that $21 can feed a family for three days.
It’s actually part of his ZekeKettleLeap, a celebration he does after a touch down. After doing so the last time, he was immediately flagged by the refs for unsportsmanlike behavior after which they promised to follow any fine by the NFL.
The Salvation Army was the other winner of the Sunday night game. They saw a 61 percent increase in donations compared to the previous Sunday night. They pulled in $182,000, according to Lt. Col. Ron Bursoe.